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Mobile payment market is competed fiercely, “optical payment” joined this game發布時間:

Mobile payment market is competed fiercely, the NFC (Near Field Communication) payment, QR code payment, acoustic wave payment, fingerprint and face identification payment, optical payment and other kinds of identification technologies have been fusing with payment, mobile payment started to enter a new period. Which kind of technology would be the mainstream and occupy the mobile payment market?

 

It cannot be concluded on the basis of current situation, but mobile payment has been influencing and changing our life as the typical application which fused by mobile internet and financial payment. This process become faster along with Apple Pay which produced by Apple company. People can go everywhere that just handle a phone, it can paid by swing the phone upon card reader. People do not need credit card and do not need queuing when they shopping, life become easier and more convenient because the mobile payment is coming, and it fused into our daily life continuously.

 

According to the 3rd Global Mobile Money Researching Report, which was aimed at 15 thousands mobile users from 15 countries, and which announced by MEF in June 2015, 12% users had used NFC payment in the recent 6 months. The report pointed out though the mobile payment is not worth mentioning now, the prospect would be bright.

                              

The foreseeable widely prospect attract more and more new technologies enter the mobile payment domain. Great Aim Optical Communication Company, which firstly commercialized the optical communication technology in China, is opening up the whole application domains for optical communication except indoor positioning service. The “movable payment box” which was developed by Great Aim Optical Communication Company, marks Great Aim Optical Communication Company become the first enterprise which applied the optical communication technology into payment domain.

 

As known, “movable payment box” can be easily inserted into POS system, and safely identify customer’s position and transaction process. “movable payment box” would translate the commodity information into some digital messages, and transmission them to the implanted chips of payment box. Consumer do not need any external equipment, just open the payment apps on their smart phone, and make a softly touch with “movable payment box”, the transaction would be completed. To compare with QR code payment which is already widely used now, the biggest advantage of “movable payment box” is the user experience. The users not only do not need take their phone to scan the QR code, but also they can save many times (the identification speed could be 0.2~ 0.3 seconds), also the “optical payment” could identify many kinds of information. So in transmission and identification speed, safety and many parts, the optical payment has large advantages, also the applying space is very expansive.

 

Actually, optical payment has many same advantages with NFC payment, like low chip power consumption, only link with one equipment at once, and short-distance communication which is very suitable with movable payment. Although the NFC swing machines are produced more since Apple Company presented the Apple Pay , the 300~1000 RMB reformation fee of every POS machine deeply hinder the promotion of NFC in the market. Also many smart phone did not installed NFC chips, so the Apple Pay do not launched in China.

 

But “movable payment box” is faster and more reliable, it do not need reform POS machine, also the cost of “movable payment box” is much lower than reforming POS machine. According to introduction, “movable payment box” could be single used. Also, Great Aim Optical Communication Company could change the information of the internal chips of payment box through the control software in PC, to satisfy the different needs from different sellers.

 

Movable payment market enters into “Warring State Period”, all kinds of movable payment are compete the market share, but also there are many huge challenge should be faced, like applying scale is not wide enough, the development of creative application is still very low, the ecosystem and business profit model are still not very maturity. The winner would be born from the movable payment which one could minimize the cost but maximize the user experience. Optical box has absolutely advantages in supermarket, restaurant, department store and other short-distance place.
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