Working sketch of Great Aim Central City
Those who plant trees are clear that it's difficult for a single tree to make a forest, for it's easy to be pushed over by the wind; vine crawls forward step by step, but it keeps crawling. These are two interdependent but different states. The two spirits of Great Aim are integrated into a corporate culture. Under the diligent fostering by all people of Great Aim for 22 years, the seeding has finally grown into a tree and vines, which grows steadily like vines in the wind; and grows upright like a tree.
Philosophies: Integrity, efficiency, harmony, value and innovation
The focus of corporate philosophy of the group can be understood from the key words: integrity, efficiency, harmony, value and innovation. For integrity, Great Aim people believe that "men should be upright, commitment is gold", and keep their promise strictly. Other than relying on its solid strength, more importantly it wins the recognition of the society and fulfills its integrity.
What is efficiency? It means, "attachment to work, kindness to others, calmness in peace, decisiveness in doing things, coolness towards success, bravery towards difficulties".
When harmony is mentioned, all people of Great Aim say, "Benefiting everything but not fighting for fame and wealth". While striving for development, they serve and make contribution to the society.
In discussing values, Great Aim people believe that constant promotion of corporate value has become a label of group's operation management and brand updating. It symbolizes the standard and yardstick for success. In the refinement process of an enterprise, products are blended with intelligence and recognized by the society and make a success. The maximization of values from social recognition has become a standard for testing the products of the group.
How to innovate bravely? The answer given by Great Aim people is "management innovation, products leadership and value promotion".
Great Aim is striving constantly for a century-lasting outstanding brand with its integrity, efficiency, harmony, values and innovation. All people blend their limited life into their limitless social responsibilities to extend the vitality of the brand and make progress with the society.
Navigation for life quality pursuers, treating land and ideal kindly
In real estate development, the group is self positioned as an "urban operator". Over the years, it has developed high-quality waterfront communities, been good at dealing with the relations between water & nature and men and architectures. Here we must mention the concept of "life quality pursuers" of the group: Understanding enjoyment of life, having a high taste of life and being familiar with truth of life.
"Navigation for life quality pursuers" is a real estate development philosophy of Great Aim Group. In 2010, Chairman Yang of the group took the initiative to raise "navigation for life quality pursuers" as the group's real estate development philosophy. As vice chairman of Chinese Calligraphers and Painters Association and a special entrepreneur and the first Chinese to win US Benny Award, Mr. Yang has taken "blending arts into life" as his pursuit in product research and development, introducing humanized products into China from the experience of Great Aim in real estate development in the US and providing "life quality pursuers" of China with a warm home.
Treating the land kindly is equal to treating the ideal of an enterprise kindly. The core team of the group has inspected top ten architecture design firms of the world, and finally selected US Gensler Architecture Design Firm to take charge of the planning and design of Great Aim Central City. As a top ranked architecture design firm in the globe, Gensler has successfully designed the highest building of the world Burj Khalifa Tower and the highest tower of China--Shanghai Tower.
Brand project Great Aim Central City
Great Aim Central City is the first project developed by the group in Shenzhen, which is located in Longteng area undergoing urban renewal and adjacent to Jixiang Station of Metro Line 3. In the future the area will be planned with a scale of approximately 6 million ㎡, integrating commerce, industries, office, residence, leisure and entertainment. The Great Aim Central City's floor area will reach 1.50 million ㎡.
Phase I occupies a land of approximately 32,000 ㎡, with a total floor area of approximately 103,000 ㎡. The community is built along Longgang River, which overlooks the wetland park and Genzon Golf Course across the river. The project consists of high-rise buildings and multi-floor garden houses, building a long corridor integrating landscapes of river, garden and city. The group pays particular attention to the full use of water in the environment and has create classic works such as riverside luxurious mansions Nanwan International, first-class seascape luxurious mansions Longteng Bay, Zhongshan Lanbowan and a landmark in the bay area of Zhuhai, Haiyun Xingwan. Longgang River is the mother river of Longgang. By applying its years of experience in creating the environment for waterfront communities, the group aims to build the Central City into a best placement choice for "life quality pursuers" on the bank of Longgang River.